Most companies treat content as a marketing expense. I treat it as a business strategy.
Drawing on over a decade of executive leadership at NBCUniversal, I help organizations build content ecosystems that deliver three outcomes: stronger brands, engaged communities and sustainable revenue growth.
Content is far more than storytelling; it's the most underutilized growth engine in business today.
TRACK RECORD OF GROWTH & TRANSFORMATION
Executive Leadership
Led teams through transformation, delivered 248% YoY e-commerce growth
Creative Success
4x Emmy Award Winner
Quoted in Forbes for content excellence and innovation
Business Growth & Profitability
$450M Business Unit
Delivered 45% profit margin and drove hundreds of millions in sponsorships and brand partnerships
THREE WAYS
I PARTNER WITH CLIENTS
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FRACTIONAL CHIEF CONTENT & EXPERIENCE OFFICER:
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Embedded leadership, 3-5 days a week
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Balances executive strategy with hands-on execution
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Ideal for growth-stage companies needing C-suite expertise without a full-time hire.
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EXECUTIVE ADVISORY:
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Strategic counsel to founders, boards, and leadership teams
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Focused on vision, brand positioning, and high-level growth decisions
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Lean engagement, maximum impact
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TRANSFORMATION SPRINT:
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Targeted initiatives such as brand voice frameworks, YouTube, e-commerce, digital strategies, podcast build & launch, live events & activations.
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